A JV giveaway event is a website operated by Internet marketers who get together to use their lists of subscribers to help establish the lists of subscribers of all the participants participating. By being involved in such an event each participant has the potential to grow their own list of subscribers by capitalizing on the total power of all the other list builders who are taking part.

The way it works is every marketeer of the JV giveaway contributes one or more gifts together with their squeeze pages they will use to accumulate new sign-ups. They then consent to email their list on launch day promoting the JV giveaway and all the free products being given for free by other participants.

The one most important factor that will make a JV giveaway event a success for you, would surely be - your gifts. A lucrative giveaway event (for you) would be a giveaway event where you built your email list. For that to happen you want people to sign up for your offers. Therefore you need your gifts to be engaging for the people that subscribe to the giveaway event as members.

What are the qualities your gifts must have?

1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.

2) Contemporary - Your contribution must not be a worn out eBook from 2002.

3) Substance - Your submission must provide significant, useful information.

4) High quality graphics - People "shop" with their eyes. Create your graphics appealing, pleasant to look at and interesting.

5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You basically have to sell your contributions twice:

A. At the gift list - You need a tempting headline (some events limit it to 25 characters) and a condensed, attractive copy (some events limit that to 500 or even 300 characters).

B. At the gift's squeeze page - this is same as a sales letter only instead of a "buy now" button you will have an opt-in form.

6) Bonuses - You need to (yes, "should" - people have come to count on this) have bonuses on the download page. Please, add a few sound bonuses and not just the usual affiliate promotions.

7) Follow up - Follow up on your subscribers. Make it unique and propose more bonuses.

Conclusion

You need good marketing skills for your gifts to generate the type of results you expect. Invest in your gifts and your list will grow.